Importance of local SEO has grown
Local SEO isn’t only about local shops anymore. Basically, any business can use the benefits of SEO. The importance of local SEO has grown because of the Google’s “Pigeon” update, making many administrators focus more on their strategy despite them not using a local tangent to their inbound marketing campaign for years.
Those who used local optimization strategies saw “Pigeon” as a chance to increase their efforts even more. That was smart of them, due to local SEO becoming more important, but it didn’t stop there. Within the next few years, we assume that the local SEO will become even more important and useful for many different businesses. Here is why:
Local business is admired by Google
Google has shown a bit more interest in newer, smaller and sharper companies. Even if most of its ranking preference has to do with a character's past and authority. People are given what they want by Google and that usually means demonstrating brighter and famous brands.
This empowers small-business owners, who have smaller resources, in breaking new ground when it comes to Google rankings. Google provides free tools to business owners to help them become more visible online. It’s expected that the “Pigeon” update is only one of Google’s locally-focused updates, due to Google’s care towards local businesses.
Individualized results will grow even more
Google also gives people individualized results. Even with predictive and customized search features being limited, the search engine can achieve individual results based on the person who is searching for them. While you’re logged on your Google account, your location and search history both play a big role when it comes to the type of results you see.
As users demand more individualized results, while Google is being more sophisticated, the influence of local optimization will only get bigger over time.
Increase in the competition
Millions of new sites are created each year and many new businesses balance as dangerous enterprises. As a result, search visibility is dropping lower in many areas. A feature like Knowlege Graph takes over the search engine and long-standing brands dominate the national search landscape.
With the competition growing, business owners are compelled to find smaller target slots, so they can get relevant visibility. One of the best ways to do this is to optimize locally and local SEO will get more important as the competition increases.
Getting started with a local SEO campaign
Don’t be intimidated by the approach of starting a local SEO campaign. It takes time and effort, but it’s a straightforward process.
Local citation correction - First, make sure that your business is listed properly throughout the web. Get your local business profile on local catalogues and make sure they get reviewed by sites similar to Yelp.
Make sure that your business information is accurate and formatted constantly on these platforms. Your local authority can drop if Google notices a small difference between sources.
Local content and relationship building - When you’ve verified your information accurately, you can start optimizing your content and external links for local purposes. Make sure to add your city or region in your blog titles and make sure that your content is suited to your location. Local events and articles about local information can be a very good opportunity for this. Try getting published on the local news with your latest press releases.
Current management and local reviews - Try inspiring your customers to post reviews about your business on review sites and Yelp. Reviews can’t be bought, but your customers can leave their feedback if you indirectly let them know that you are on these sites. Try doing everything to increase the positive reviews that you receive and log in regularly to respond to those reviews.
Take measures to achieve a dependable strategy and stay focused on it. With your efforts, you will notice the results and the changes in your locally optimized business, and with that, you will begin to advance more.