SEO stands for search engine optimization. This is the process of getting traffic from “organic”, “free”, “natural” search results on search engines.

Search Optimization for Modern Fonts is a very progressive field that continues to grow daily. It has never been as important as it is now too keep track of all the changes happening in Google’s Search Ranking algorithms.

In the hope of helping you as much as we can, we have decided to make an article about the Top 5 Google Ranking factors.

1.Google Freshness Algorithm

Google Freshness Algorithm, that came out back in June 2010, has been a game-changer for many websites across the Internet. If you have a good amount of old content that does not rank up, updating it could be crucial to improving your SEO rankings. It seems that Google prioritizes new content, but makes sure that at least some of the Search Engine Result Pages (SERP) are up-to-date results.

The freshness algorithm is updated more often than other core algorithms that Google frequently uses, so keeping your content new and fresh will definitely have a big impact on your rankings!

2.Mobile-first indexing

As of November 2016, when it was announced, the website’s search rankings are now directly affected by compatibility with mobile phones. In the past, websites were made to support desktop versions first, while the mobile versions were secondary. Most of the webmasters didn’t even bother with the mobile optimization of their websites. As of the last couple of years, this has drastically changed. Today, web designers create websites with the focus on mobile versions as their visits highly surpass the desktop ones. We are living in a time where everyone is constantly using their mobile phone!


On August 2014, it was publicly announced by Official Google Webmaster Central Blog, that HTTPS is an official ranking factor. Google has clearly explained to all of the webmasters that the security of their websites is their top priority. They invest a lot of money into making sure that their security is the top of the line through strong HTTPS encryption. People who used Gmail, Google Drive and Google search, were transferred to a secure connection to Google.

Three years later, yet another notification was released, warning webmasters about using HTTPS protocol on websites where people are required to enter their personal data. We highly recommend that you relocate your website to HTTPS. It will provide your users with a secure connection and also improve your Google rankings!


Backlinks continue to be one of the strongest ranking signals in Google’s search algorithm. The higher the number of links that you have from high-authority domains, the higher your chances are to rank good for top keywords.

Since the update called “Penguin 4.0”, sites with low-quality backlinks were filtered and cleaned. This updated had a big impact on a lot of websites at the time - some of these websites never recovered.

5.Social signals and brand power

We have noticed that signals from social media like Instagram, Snapchat, Twitter and Facebook correspond with search rankings. Branded searches give out a strong signal to Google’s search algorithm for Modern Fonts

6.Domain power

Exact-match domains used to be a good way to boost organic search visibility. Because of Google’s algorithms, we can still notice two major verticals of domain power:

  1. Domain seniority
  2. Exact-match domains

7.Schema markup

If you are interested in how to rank higher on Google, then Schema markup code is one of the most important ranking factors. Schema markup is a code that you put on your website in order for it to help the search engines return more information to the users that are browsing your website.

This code is particularly beneficial for small, local businesses.

8.Page speed

Last, but not least is the page speed of the website. Page speed has become a vital factor ever since Google implemented mobile-first indexing. This means that the lower the speed of your website is, the lower you will be ranked.

These were our top 8 ranking factors.

We hope they help you rank your website higher!

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